Love Your Product

To be a successful salesperson, you must believe in love. Yes, you read that right. You must believe in love! If you have never fallen in love, you must do so now- with your product; else, you will not move up to the top league. You must fall in love. You must be in love. You must love. You must love your product! That is it.

You must love what you sell, so much that you transfer you positive feelings to the prospect. Selling has been referred to many times as the transfer of enthusiasm. You cannot transfer what you do not have, enthusiasm you do not have, love you do not have. You cannot give what you do not have.

There are prerequisites to loving your product- stages that you must first pass through before you can confidently say you love your product. Each of these stages are highly important for your sales success- they are non-negotiable. Without them, you cannot love what you sell, and without the love and confidence in your product, you cannot successfully convince anyone to buy.

These stages are:

1. Know Your Product
2. Trust Your Product
3. Love Your Product.

If you are not successful with any of the 3 stages, I've got an advice for you- whatever the product or service, do not sell it!

I will be dealing with each of these stages in subsequent posts.

Till then, have a successful sales week ahead.